By Kuldip K. Ambastha
On Tuesday, January 12, 2021, the stock of Etsy, Inc. (ETSY) had a +12.1% daily return. Etsy is a technology platform which serves as an online marketplace. Sellers are able to easily manage and scale their businesses (mainly focused on handmade products – arts, crafts, jewelry, clothing, and so on) through the platform. In a Valentine’s Day-related blog post text, Etsy disclosed impressive growth metrics around searches on its platform within the last three months as compared to the same time period in the prior year.
For example, searches for do-it-yourself (DIY) kits in the baking, cooking, and other food-related arena had an increase of 165%. Also, searches for Valentine’s Day decor had an increase of 117%. Lastly, searches for Valentine’s Day cards had an increase of 38%. Etsy has over 200,000 Valentine’s Day card offerings available.
In 2020, new sellers and new customers joined Etsy in strong numbers, since the global coronavirus pandemic has made e-commerce an attractive, convenient, and safe option for people looking to sell and buy items. Etsy takes a 12% to 15% cut of sales made on its platform, and does not hold or ship merchandise directly from a seller to a buyer. Website traffic in November and December of 2020 was particularly impressive, though it is unclear if this trend will be sustained into the future.
Keywords – Etsy, Inc., Etsy, ETSY, e-commerce, technology platform, online marketplace, growth, business, seller, buyer, Valentine’s Day, global, COVID-19, coronavirus, pandemic.
Disclosure – The principals and clients of Ambastha Financial LLC have no positions in ETSY.
Disclaimer – No recommendations are being made via this post. Past performance is not an indicator of future performance. As an investor, you should do your own research and seek professional advice from a Registered Investment Adviser (RIA). You can lose money by investing in stocks and other instruments. Ambastha Financial LLC does not assume any responsibility (legal or otherwise) for any losses that may occur as a result of actions taken based on this post. All content copyrighted © 2021 – Ambastha Financial LLC.