By Kuldip K. Ambastha
On Wednesday, October 6, 2021, the stock of Affirm Holdings, Inc. (AFRM), a digital and mobile commerce platform financial technology (fintech) company in the “buy now, pay later” payments arena, rose by +20.0% for the trading day. The catalyst here was a partnership announced between Affirm Holdings and Target Corporation (TGT), a leading American retailer. Ahead of the American winter holiday shopping season, Target has decided that customer-friendly payment option plans of an easy and affordable nature are needed. American family household budgets will potentially be less strained with big holiday spending amounts in the short-term with this Affirm / Target partnership. By allowing customers to make purchases during the holiday shopping season and then pay them off in installments, this partnership is in-line with other fintech / retail partnerships being announced. It remains to be seen if these various partnerships will last beyond the upcoming holiday shopping season.
Keywords – Affirm Holdings, Inc., Affirm Holdings, Affirm, AFRM, financial technology, fintech, Target Corporation, Target Corp., Target, TGT, retail, buy now, pay later, payment, American, winter, holiday, shopping, spending, family household budget, partnership.
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